Grayl
grayl.com
GRAYL is a water purification brand specializing in portable water bottle filters and purifiers designed for outdoor adventures and international travel. The store offers its signature OnePress® purification bottles in multiple models (GeoPress®, UltraPress®), along with complementary outdoor gear including backpacks, hip packs, and camping accessories.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
87
Collections
50
Pages
105
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15556 / 16375
Faster than 5% of stores
Sports & Outdoors Ranking
#677 / 716
Top 95% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.010
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#555 in Sports & Outdoors
Below 52% of stores
91% below average
87 products vs 976 avg
Slower than 95% of Sports & Outdoors stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
91% below average
avg
67% below average
avg
262% above average
avg
79% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 52% by catalog size
high
Strong content (13 blogs, 105 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Grayl
Grayl is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 87 products organized across 50 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Grayl uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Grayl achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Grayl uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Grayl ranks #555 out of 1076 stores we track. This places them in the top 52% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
