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Grayriddance

Shopify

grayriddance.com

Gray Riddance offers a curated line of all-natural gray hair care products designed to help customers embrace and manage their gray hair. The brand provides solutions including root touch-up mineral color and other hair care treatments as part of a customizable gray hair care regiment.

Beauty & Cosmetics
Bespoke
US / USD
Zip (Quadpay)
Visit Store

Products

4

Collections

3

Pages

4

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#7843 / 16375

Faster than 52% of stores

Beauty & Cosmetics Ranking

#165 / 403

Top 41% in category

Category Avg Performance

56

+3 above avg

Category Avg LCP

1.9s

59

Performance

84

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#482 in Beauty & Cosmetics

Below 84% of stores

99% below average

4 products vs 315 avg

Faster than 59% of Beauty & Cosmetics stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products4 / avg 315

99% below average

avg

Collections3 / avg 52

94% below average

avg

Pages4 / avg 19

79% below average

avg

Blog Posts7 / avg 27

74% below average

avg

Category Intelligence

How Grayriddance compares to other beauty & cosmetics stores

Finance Adoption

11%

of Beauty & Cosmetics stores use Zip (Quadpay)

Insights

  • 65% of Beauty & Cosmetics stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 84% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

4 products3 collections4 pages7 blogs

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About Grayriddance

Grayriddance is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 4 products organized across 3 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Grayriddance uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Grayriddance achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Grayriddance has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Grayriddance ranks #482 out of 572 stores we track. This places them in the top 84% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Grayriddance | Beauty & Cosmetics Store Analysis | CommerceRank