Grvl
grvl.cc
GRVL Apparel is a premium gravel cycling clothing brand offering consciously crafted bibs, jerseys, jackets, gilets, and cycling accessories. The store focuses on sustainable, high-performance apparel specifically designed for gravel cyclists, adventure cyclists, and bike packers.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
39
Collections
16
Pages
34
Blog Posts
63
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13279 / 16375
Faster than 19% of stores
Sports & Outdoors Ranking
#575 / 716
Top 80% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
3.4s
First Contentful Paint
—
Time to First Byte
17.1s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#710 in Sports & Outdoors
Below 66% of stores
96% below average
39 products vs 976 avg
Slower than 80% of Sports & Outdoors stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
96% below average
avg
90% below average
avg
17% above average
avg
3% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 66% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Grvl
Grvl is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 39 products organized across 16 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Grvl uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Grvl achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Grvl has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Grvl ranks #710 out of 1076 stores we track. This places them in the top 66% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026