Back to Directory

Grvl

shopify

grvl.cc

GRVL Apparel is a premium gravel cycling clothing brand offering consciously crafted bibs, jerseys, jackets, gilets, and cycling accessories. The store focuses on sustainable, high-performance apparel specifically designed for gravel cyclists, adventure cyclists, and bike packers.

Sports & Outdoors
Showcase
GB / GBP
PayPal +1
Visit Store

Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

39

Collections

16

Pages

34

Blog Posts

63

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Sports & Outdoors category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#13279 / 16375

Faster than 19% of stores

Sports & Outdoors Ranking

#575 / 716

Top 80% in category

Category Avg Performance

56

-12 below avg

Category Avg LCP

1.7s

Slower than avg

44

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.8s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPpoor

3.4s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

17.1s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#710 in Sports & Outdoors

Below 66% of stores

96% below average

39 products vs 976 avg

Slower than 80% of Sports & Outdoors stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products39 / avg 976

96% below average

avg

Collections16 / avg 153

90% below average

avg

Pages34 / avg 29

17% above average

avg

Blog Posts63 / avg 61

3% above average

avg

Theme & Design

Theme Name

Showcase

Type

Theme Store

Theme Store ID

677

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

39 products16 collections34 pages63 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Grvl

Grvl is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 39 products organized across 16 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Grvl uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Grvl achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Grvl has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Grvl ranks #710 out of 1076 stores we track. This places them in the top 66% of sports & outdoors stores by product catalog size.

Last scanned

Feb 19, 2026

Grvl | Sports & Outdoors Store Analysis | CommerceRank