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Gulchgear

Shopify

gulchgear.com

Gulch Gear designs and manufactures ultralight hunting apparel and accessories using technical textiles, with all products made in the USA. The store offers hunting-specific clothing for men and women including jackets, pants, shirts, and accessories like face masks and neck gaiters.

Sports & Outdoors
Bespoke
US / USD
Zip (Quadpay)
Visit Store

Products

27

Collections

6

Pages

37

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7630 / 16375

Faster than 53% of stores

Sports & Outdoors Ranking

#318 / 716

Top 44% in category

Category Avg Performance

56

+4 above avg

Category Avg LCP

1.7s

Faster than avg

60

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

70ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#763 in Sports & Outdoors

Below 71% of stores

97% below average

27 products vs 976 avg

Faster than 56% of Sports & Outdoors stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products27 / avg 976

97% below average

avg

Collections6 / avg 153

96% below average

avg

Pages37 / avg 29

28% above average

avg

Blog Posts2 / avg 61

97% below average

avg

Category Intelligence

How Gulchgear compares to other sports & outdoors stores

Finance Adoption

20%

of Sports & Outdoors stores use Zip (Quadpay)

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

27 products6 collections37 pages2 blogs

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About Gulchgear

Gulchgear is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 27 products organized across 6 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Gulchgear uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Gulchgear achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Gulchgear has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Gulchgear ranks #763 out of 1076 stores we track. This places them in the top 71% of sports & outdoors stores by product catalog size.

Last scanned

Feb 25, 2026

Gulchgear | Sports & Outdoors Store Analysis | CommerceRank