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H4l

shopify

h4l.co.uk

Hell4Leather Cricket is a UK-based specialist retailer offering handmade and custom cricket bats, along with a full range of cricket equipment including batting protection, keeping gear, balls, and cricket clothing. The store emphasizes premium quality, handcrafted products manufactured in Kent.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

93

Collections

20

Pages

19

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Sports & Outdoors Ranking

#3 / 716

Top 0% in category

Category Avg Performance

56

-7 below avg

Category Avg LCP

1.7s

Faster than avg

49

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPgood

0.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

89ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#9 in Sports & Outdoors

Top 1% of stores

90% below average

93 products vs 976 avg

Faster than 100% of Sports & Outdoors stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products93 / avg 976

90% below average

avg

Collections20 / avg 153

87% below average

avg

Pages19 / avg 29

34% below average

avg

Blog Posts2 / avg 61

97% below average

avg

Theme & Design

Theme Name

Taiga

Type

Theme Store

Theme Store ID

1751

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (19 pages)

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

93 products20 collections19 pages2 blogs

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About H4l

H4l is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 93 products organized across 20 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

H4l uses the Taiga theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, H4l achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, H4l has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, H4l ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Feb 23, 2026

H4l | Sports & Outdoors Store Analysis | CommerceRank