Haarlem
haarlem.com.au
Haarlem Australia is an Australian fashion goods manufacturer established in 2014 that specializes in leather and cotton products including ready-to-wear clothing, jackets in multiple styles (flight, biker, bomber, racer), wallets, belts, and lifestyle accessories. The brand combines fashion-forward design with quality materials, offering both men's and women's collections.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
169
Collections
29
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13690 / 16375
Faster than 16% of stores
Fashion & Clothing Ranking
#2489 / 2989
Top 83% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1859 in Fashion & Clothing
Above average (top 42%)
79% below average
169 products vs 819 avg
Slower than 83% of Fashion & Clothing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
79% below average
avg
69% below average
avg
93% below average
avg
94% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 42% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Haarlem
Haarlem is a fashion & clothing ecommerce store built on Shopify and operating in AU. The store currently offers 169 products organized across 29 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Haarlem uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Haarlem achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haarlem has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Haarlem ranks #1859 out of 4419 stores we track. This places them in the top 42% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
