Haileymullock
haileymullock.com
Hailey Mullock is a Toronto-based artist selling handmade craft items including hand-cut collages, zines, papier-mâché sculptures, and mixed-media art objects created from found and recycled materials. The store specializes in one-of-a-kind artisan crafts that emphasize sustainable creativity and upcycled design.
Products
23
Collections
3
Pages
7
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1274 / 16375
Faster than 92% of stores
Arts & Crafts Ranking
#55 / 708
Top 8% in category
Category Avg Performance
60
+17 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#764 in Arts & Crafts
Below 76% of stores
98% below average
23 products vs 948 avg
Faster than 92% of Arts & Crafts stores
PageSpeed score: 77/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
98% below average
avg
94% below average
avg
53% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Haileymullock
Haileymullock is a arts & crafts ecommerce store built on Shopify and operating in CA. The store currently offers 23 products organized across 3 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Haileymullock uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Haileymullock achieves a performance score of 77/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haileymullock has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Haileymullock ranks #764 out of 1004 stores we track. This places them in the top 76% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
