Haileypaigeflowers
haileypaigeflowers.com.au
Hailey Paige Flowers is a Melbourne-based wedding florist specializing in bridal flower arrangements, bouquets, centrepieces, and event installations. The store offers professional floral design services for weddings and special events, with a focus on custom bridal arrangements and decorative floral products for celebrations.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
41
Collections
7
Pages
45
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Gifts & Hampers category average (59)
- Accessibility score is 65/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15025 / 16375
Faster than 8% of stores
Gifts & Hampers Ranking
#822 / 868
Top 95% in category
Category Avg Performance
59
-24 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#904 in Gifts & Hampers
Below 71% of stores
96% below average
41 products vs 1,035 avg
Slower than 95% of Gifts & Hampers stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
96% below average
avg
91% below average
avg
15% above average
avg
47% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Haileypaigeflowers
Haileypaigeflowers is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 41 products organized across 7 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Haileypaigeflowers uses the Mr.Parker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Haileypaigeflowers achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 65/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haileypaigeflowers has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Haileypaigeflowers ranks #904 out of 1277 stores we track. This places them in the top 71% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
