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Hairfrills

Shopify

hairfrills.com

HairFrills.com is an online retailer specializing in affordable to high-end hair accessories for women, girls, and toddlers. The store offers a wide variety of products including barrettes, scrunchies, hair ties, bobby pins, hair clips, claw clips, headbands, and hairstyling accessories designed to match different moods and outfits.

Jewelry & Accessories
Bespoke
GB / USD
Ryviu
PayPal +1
Visit Store

Products

36

Collections

40

Pages

9

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7053 / 16375

Faster than 57% of stores

Jewelry & Accessories Ranking

#223 / 514

Top 43% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.9s

61

Performance

78

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#507 in Jewelry & Accessories

Below 75% of stores

95% below average

36 products vs 770 avg

Faster than 57% of Jewelry & Accessories stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products36 / avg 770

95% below average

avg

Collections40 / avg 50

20% below average

avg

Pages9 / avg 17

47% below average

avg

Blog Posts2 / avg 26

92% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

Ryviu

Payment / Finance

PayPal
Tamara

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

36 products40 collections9 pages2 blogs

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About Hairfrills

Hairfrills is a jewelry & accessories ecommerce store built on Shopify and operating in GB. The store currently offers 36 products organized across 40 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Hairfrills uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hairfrills achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hairfrills uses Ryviu for customer reviews and offers PayPal, Tamara for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Hairfrills ranks #507 out of 679 stores we track. This places them in the top 75% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 25, 2026

Hairfrills | Jewelry & Accessories Store Analysis | CommerceRank