Hairoverstock
hairoverstock.com
Hair Overstock is an online retailer specializing in human hair extensions, synthetic hair, wigs, closures, and hair pieces in various lengths, styles, and colors. The store carries multiple brands including Remi, Bohyme, Avante, and others, offering products suitable for weaving, braiding, and fusion application methods.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
90
Collections
32
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14734 / 16375
Faster than 10% of stores
Beauty & Cosmetics Ranking
#347 / 403
Top 86% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#190 in Beauty & Cosmetics
Above average (top 33%)
71% below average
90 products vs 315 avg
Slower than 86% of Beauty & Cosmetics stores
PageSpeed score: 37/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
71% below average
avg
38% below average
avg
26% below average
avg
89% below average
avg
Category Intelligence
How Hairoverstock compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Hairoverstock
Hairoverstock is a beauty & cosmetics ecommerce store built on Shopify and operating in BR. The store currently offers 90 products organized across 32 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairoverstock uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairoverstock achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 70/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairoverstock has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Hairoverstock ranks #190 out of 572 stores we track. This places them in the top 33% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
