Hairware
hairware.com
Hairware is a UK-based online wig and hairpiece retailer offering high-quality branded products including synthetic wigs, human hair wigs, lace front wigs, and hair extensions from suppliers such as TressAllure, Henry Margu, and the Hairware Natural Collection, with options filtered by cap size, fibre type, and construction method.
Products
632
Collections
61
Pages
92
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#8635 / 16375
Faster than 47% of stores
Beauty & Accessories Ranking
#8 / 14
Top 57% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.4s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
136ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
10.0s
Speed Index
Store Audit
Actionable insights compared to 21 Beauty & Accessories stores
#5 in Beauty & Accessories
Top 24% of stores
114% above average
632 products vs 295 avg
Slower than 57% of Beauty & Accessories stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 21 stores in Beauty & Accessories
114% above average
avg
20% below average
avg
283% above average
avg
12% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
high
Strong content (29 blogs, 92 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Hairware
Hairware is a beauty & accessories ecommerce store built on shopify and operating in GB. The store currently offers 632 products organized across 61 collections, making it larger than average for the beauty & accessories category.
Theme and Design
Hairware uses the Wonder theme from the Shopify Theme Store. This theme choice is used by 14% of beauty & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairware achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairware has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Accessories category, Hairware ranks #5 out of 21 stores we track. This places them in the top 24% of beauty & accessories stores by product catalog size.
Last scanned
Feb 19, 2026
