Happyheartsthelabel
happyheartsthelabel.co.uk
Happy Hearts The Label is a UK-based fashion retailer specializing in coordinated matching clothing collections for families, including mothers, children, and babies. The store offers a range of items including graphic tees, teddy fleece, tops, bottoms, and accessories, with curated 'Soulmates Sets' designed to create matching family looks.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
61
-12Collections
46
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12516 / 16375
Faster than 24% of stores
Fashion & Clothing Ranking
#2272 / 2989
Top 76% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
267ms
Time to First Byte
13.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2689 in Fashion & Clothing
Below 61% of stores
93% below average
61 products vs 819 avg
Slower than 76% of Fashion & Clothing stores
PageSpeed score: 47/100
+14 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
93% below average
avg
51% below average
avg
73% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Removed 12 products last month
1+ year
Since Mar 2025
Below average catalog size
Top 61% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
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About Happyheartsthelabel
Happyheartsthelabel is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 61 products organized across 46 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Happyheartsthelabel uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Happyheartsthelabel achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Happyheartsthelabel uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Happyheartsthelabel ranks #2689 out of 4419 stores we track. This places them in the top 61% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 14 products.
Last scanned
Feb 18, 2026
