Happyplugs
happyplugs.com
Happy Plugs is a Swedish fashion tech brand specializing in stylish wireless headphones, earbuds, and bluetooth speakers. Their product range includes over-ear, open-ear, and in-ear headphone models with various color options, along with bluetooth speakers, featuring active noise cancellation technology in their premium Play Pro line.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
21
Collections
54
Pages
184
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12043 / 16375
Faster than 26% of stores
Gaming & Audio Ranking
#58 / 96
Top 60% in category
Category Avg Performance
51
-2 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 144 Gaming & Audio stores
#96 in Gaming & Audio
Below 67% of stores
95% below average
21 products vs 461 avg
Slower than 60% of Gaming & Audio stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 144 stores in Gaming & Audio
95% below average
avg
17% above average
avg
534% above average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
high
Strong content (3 blogs, 184 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Happyplugs
Happyplugs is a gaming & audio ecommerce store built on Shopify and operating in US. The store currently offers 21 products organized across 54 collections, making it comparable in size for the gaming & audio category.
Theme and Design
Happyplugs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Happyplugs achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Happyplugs uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gaming & Audio category, Happyplugs ranks #96 out of 144 stores we track. This places them in the top 67% of gaming & audio stores by product catalog size.
Last scanned
Feb 25, 2026
