Hard Lines
hard-lines.co.uk
Hard Lines Coffee is a Welsh specialty coffee roaster offering fresh coffee beans, subscription services, coffee pods, and barista courses. They operate a Cardiff cafe and provide same-day roasting with UK delivery, positioning themselves as a premium coffee brand committed to quality and sustainability.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
48
Collections
21
Pages
37
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
80% below average
48 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
80% below average
avg
38% below average
avg
106% above average
avg
46% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (25 blogs, 37 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hard Lines
Hard Lines is a food & drink ecommerce store built on shopify and operating in US. The store currently offers 48 products organized across 21 collections, making it comparable in size for the food & drink category.
Theme and Design
Hard Lines uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hard Lines achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hard Lines uses judge.me for customer reviews and offers Settle, PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Hard Lines ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
