Hard Swimwear
hard-swimwear.com
HARD Swimwear is a fashion retailer specializing in swimwear designs for summer. The brand offers a collection of swimwear products marketed with a bold lifestyle positioning.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
200
Collections
13
Pages
19
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15250 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2770 / 2989
Top 93% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.5s
Largest Contentful Paint
0.090
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1727 in Fashion & Clothing
Above average (top 39%)
76% below average
200 products vs 819 avg
Slower than 93% of Fashion & Clothing stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
76% below average
avg
86% below average
avg
54% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Hard Swimwear
Hard Swimwear is a fashion & clothing ecommerce store built on Shopify and operating in GB. The store currently offers 200 products organized across 13 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Hard Swimwear uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hard Swimwear achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hard Swimwear has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Hard Swimwear ranks #1727 out of 4419 stores we track. This places them in the top 39% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
