Hardblack
hardblack.co
HARDBLACK is a Hong Kong-based photography and videography equipment specialist established in 2011, offering cameras, lenses, flashes, recorders, professional post-production equipment, and accessories from premium brands including Sony, Canon, Blackmagic, DJI, Fujifilm, and GoPro. All products are Hong Kong licensed goods with local warranty coverage.
Products
721
Collections
168
Pages
13
Blog Posts
51
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2935 / 16375
Faster than 82% of stores
Print & Photo Ranking
#83 / 358
Top 23% in category
Category Avg Performance
60
+10 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 505 Print & Photo stores
#92 in Print & Photo
Top 18% of stores
40% below average
721 products vs 1,195 avg
Faster than 77% of Print & Photo stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 505 stores in Print & Photo
40% below average
avg
124% above average
avg
32% below average
avg
122% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 18% by catalog size
high
Strong content (51 blogs, 13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Hardblack
Hardblack is a print & photo ecommerce store built on Shopify and operating in UA. The store currently offers 721 products organized across 168 collections, making it comparable in size for the print & photo category.
Theme and Design
Hardblack uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hardblack achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 68/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hardblack has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Print & Photo category, Hardblack ranks #92 out of 505 stores we track. This places them in the top 18% of print & photo stores by product catalog size.
Last scanned
Feb 25, 2026
