Hardkoreklothing
hardkoreklothing.com
Hardkore Klothing is a bodybuilding-focused ecommerce store offering branded apparel and professional sports nutrition supplements. Founded by bodybuilders Leroy Davis and Anth Bailes, the store sells clothing under multiple brand lines including Team Nasty, 100% or Nothing, and UltraFlex, alongside performance supplements designed for serious athletes and fitness enthusiasts.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
159
Collections
46
Pages
13
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Sports & Fitness category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14470 / 16375
Faster than 12% of stores
Sports & Fitness Ranking
#128 / 144
Top 89% in category
Category Avg Performance
58
-20 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#56 in Sports & Fitness
Above average (top 26%)
75% below average
159 products vs 640 avg
Slower than 89% of Sports & Fitness stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
75% below average
avg
25% below average
avg
38% below average
avg
54% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Fitness Stores
Other sports & fitness stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hardkoreklothing
Hardkoreklothing is a sports & fitness ecommerce store built on Shopify and operating in IT. The store currently offers 159 products organized across 46 collections, making it comparable in size for the sports & fitness category.
Theme and Design
Hardkoreklothing uses the Area theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hardkoreklothing achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hardkoreklothing has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, Hardkoreklothing ranks #56 out of 218 stores we track. This places them in the top 26% of sports & fitness stores by product catalog size.
Last scanned
Feb 25, 2026
