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Hauslondon

shopify

hauslondon.com

Haus is a contemporary design shop specializing in high-end furniture from acclaimed international brands including Hay, Vitra, String, and Knoll. The store offers a curated selection of chairs, sofas, tables, beds, storage solutions, lighting, and homeware accessories with an emphasis on modern Scandinavian and European design.

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Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

3,753

Collections

180

Pages

68

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Furniture category average (56)
  • Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14198 / 16375

Faster than 13% of stores

Furniture Ranking

#239 / 281

Top 85% in category

Category Avg Performance

56

-17 below avg

Category Avg LCP

1.8s

Slower than avg

39

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.5s

Largest Contentful Paint

CLSpoor

1.000

Cumulative Layout Shift

INPgood

83ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.7s

First Contentful Paint

TTFBgood

681ms

Time to First Byte

SIneeds work

4.4s

Speed Index

Store Audit

Actionable insights compared to 446 Furniture stores

#31 in Furniture

Top 7% of stores

260% above average

3,753 products vs 1,042 avg

Slower than 85% of Furniture stores

PageSpeed score: 39/100

No BNPL options

52% of Furniture stores offer PayPal

Category Benchmarks

Compared to 446 stores in Furniture

Products3,753 / avg 1,042

260% above average

avg

Collections180 / avg 155

16% above average

avg

Pages68 / avg 164

59% below average

avg

Blog Posts3 / avg 37

92% below average

avg

Category Intelligence

How Hauslondon compares to other furniture stores

Insights

  • 52% of Furniture stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

low

Basic content (68 pages)

Tech Stack Maturity

Basic stack

No review platform (33% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

3,753 products180 collections68 pages3 blogs

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About Hauslondon

Hauslondon is a furniture ecommerce store built on shopify and operating in GB. The store currently offers 3,753 products organized across 180 collections, making it larger than average for the furniture category.

Theme and Design

Hauslondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hauslondon achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hauslondon has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal

Competitive Positioning

Within the Furniture category, Hauslondon ranks #31 out of 446 stores we track. This places them in the top 7% of furniture stores by product catalog size.

Last scanned

Feb 19, 2026

Hauslondon | Furniture Store Analysis | CommerceRank