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Haws

shopify

haws.co.uk

Haws is a heritage British manufacturer of premium watering cans, roses, and garden accessories established in 1886. The store offers a curated selection of indoor and outdoor watering cans in various materials including brass, copper, steel, and plastic, available in multiple sizes and styles.

Home & Garden
Bespoke
GB / GBP
PayPal
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

244

+70

Collections

68

Pages

33

Blog Posts

54

+4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12092 / 16375

Faster than 26% of stores

Home & Garden Ranking

#195 / 260

Top 75% in category

Category Avg Performance

57

-9 below avg

Category Avg LCP

1.7s

Slower than avg

48

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

126ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

456ms

Time to First Byte

SIpoor

8.4s

Speed Index

Store Audit

Actionable insights compared to 366 Home & Garden stores

#120 in Home & Garden

Above average (top 33%)

56% below average

244 products vs 558 avg

Slower than 75% of Home & Garden stores

PageSpeed score: 48/100

+76 products

Over the past 6 months

Category Benchmarks

Compared to 366 stores in Home & Garden

Products244 / avg 558

56% below average

avg

Collections68 / avg 63

8% above average

avg

Pages33 / avg 18

83% above average

avg

Blog Posts54 / avg 38

42% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+45%)

Added 70 products last month

Tracking History

1+ year

Since Feb 2025

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Aug 2025

244 products68 collections33 pages54 blogs

Jul 2025

174 products68 collections33 pages50 blogs

Jun 2025

171 products68 collections33 pages45 blogs

May 2025

171 products68 collections33 pages43 blogs

Apr 2025

173 products68 collections33 pages41 blogs

Mar 2025

168 products68 collections32 pages40 blogs

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About Haws

Haws is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 244 products organized across 68 collections, making it comparable in size for the home & garden category.

Theme and Design

Haws uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Haws achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Haws has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Home & Garden category, Haws ranks #120 out of 366 stores we track. This places them in the top 33% of home & garden stores by product catalog size. Over the past 6 months, the store has grown its catalog by 76 products.

Last scanned

Feb 18, 2026

Haws | Home & Garden Store Analysis | CommerceRank