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Heima

shopify

heima.uk

HEIMA is an independent eco-friendly homeware and hardware retailer based in York, England, offering a curated selection of design-led practical products ranging from everyday essentials to unique gifts across kitchen, garden, cleaning, and home organization categories.

Homeware
Bespoke
GB / GBP
TrustPilot
Visit Store

Products

648

+3

Collections

16

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#10412 / 16375

Faster than 36% of stores

Homeware Ranking

#308 / 457

Top 67% in category

Category Avg Performance

58

-5 below avg

Category Avg LCP

2.0s

Faster than avg

53

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

349ms

Time to First Byte

SIneeds work

4.9s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#151 in Homeware

Top 22% of stores

28% below average

648 products vs 898 avg

Slower than 67% of Homeware stores

PageSpeed score: 53/100

+24 products

Over the past 6 months

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products648 / avg 898

28% below average

avg

Collections16 / avg 78

79% below average

avg

Pages6 / avg 20

70% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Category Intelligence

How Heima compares to other homeware stores

Review Platform Adoption

8%

of Homeware stores use TrustPilot

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+4%)

Added 3 products last month

Tracking History

1+ year

Since Mar 2025

Market Position

Larger than 75% of category

Top 22% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Developing

Store Timeline & History

Jul 2025

648 products16 collections6 pages3 blogs

Jun 2025

645 products16 collections6 pages3 blogs

May 2025

634 products15 collections6 pages3 blogs

Apr 2025

627 products15 collections6 pages3 blogs

Mar 2025

624 products15 collections6 pages3 blogs

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About Heima

Heima is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 648 products organized across 16 collections, making it comparable in size for the homeware category.

Theme and Design

Heima uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Heima achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Heima uses TrustPilot for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Heima ranks #151 out of 673 stores we track. This places them in the top 22% of homeware stores by product catalog size. Over the past 6 months, the store has grown its catalog by 24 products.

Last scanned

Feb 18, 2026

Heima | Homeware Store Analysis | CommerceRank