Heima
heima.uk
HEIMA is an independent eco-friendly homeware and hardware retailer based in York, England, offering a curated selection of design-led practical products ranging from everyday essentials to unique gifts across kitchen, garden, cleaning, and home organization categories.
Products
648
+3Collections
16
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#10412 / 16375
Faster than 36% of stores
Homeware Ranking
#308 / 457
Top 67% in category
Category Avg Performance
58
-5 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
349ms
Time to First Byte
4.9s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#151 in Homeware
Top 22% of stores
28% below average
648 products vs 898 avg
Slower than 67% of Homeware stores
PageSpeed score: 53/100
+24 products
Over the past 6 months
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
28% below average
avg
79% below average
avg
70% below average
avg
90% below average
avg
Category Intelligence
How Heima compares to other homeware stores
8%
of Homeware stores use TrustPilot
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Growing (+4%)
Added 3 products last month
1+ year
Since Mar 2025
Larger than 75% of category
Top 22% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Homeware Stores
Other homeware stores with similar size
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About Heima
Heima is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 648 products organized across 16 collections, making it comparable in size for the homeware category.
Theme and Design
Heima uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Heima achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Heima uses TrustPilot for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Heima ranks #151 out of 673 stores we track. This places them in the top 22% of homeware stores by product catalog size. Over the past 6 months, the store has grown its catalog by 24 products.
Last scanned
Feb 18, 2026
