Henrywilliam
henrywilliam.co.uk
Henry William is an architectural materials specialist based in London offering a wide range of reclaimed bricks, new bricks from leading manufacturers, natural stone, and porcelain products. They serve residential homeowners, professional builders, landscapers, stonemasons, architects, and developers with both traditional and contemporary building materials.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
Collections
19
Pages
20
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
96% below average
63 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 44/100
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
96% below average
avg
77% below average
avg
13% below average
avg
95% below average
avg
Category Intelligence
How Henrywilliam compares to other home improvement stores
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (20 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Henrywilliam
Henrywilliam is a home improvement ecommerce store built on shopify and operating in DE. The store currently offers 63 products organized across 19 collections, making it comparable in size for the home improvement category.
Theme and Design
Henrywilliam uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Henrywilliam achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Henrywilliam has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Henrywilliam ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 23, 2026
