Herdleader
herdleader.com
HerdLeader is a family-owned equine wellness company offering specialized products for horses, including oral feed additives and topical lotions designed to address summer allergies and insect bite irritation. The brand combines horse training and coaching services with a curated range of welfare products focused on equine health.
Products
5
Collections
3
Pages
16
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
99% below average
5 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
99% below average
avg
93% below average
avg
24% below average
avg
83% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Herdleader
Herdleader is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 5 products organized across 3 collections, making it comparable in size for the pet supplies category.
Theme and Design
Herdleader uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of pet supplies stores.
Performance Analysis
Based on Google PageSpeed Insights, Herdleader achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Herdleader uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Herdleader ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 23, 2026
