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Hettie

shopify

hettie.co.uk

Hettie is a luxury British lifestyle brand specializing in handcrafted, made-in-England accessories including women's bags, home furnishings (throws, cushions), pet accessories (dog leads, coats, collars), baby fashion, and stationery. The brand emphasizes ethical manufacturing, beautiful design, and family-conscious values across its diverse product range.

Luxury
Bespoke
BR / GBP
PayPal +1
Visit Store

Products

174

Collections

75

Pages

51

Blog Posts

135

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Luxury Ranking

#1 / 85

Top 1% in category

Category Avg Performance

55

+11 above avg

Category Avg LCP

2.0s

66

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 117 Luxury stores

#2 in Luxury

Top 2% of stores

96% below average

174 products vs 4,596 avg

Faster than 99% of Luxury stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 117 stores in Luxury

Products174 / avg 4,596

96% below average

avg

Collections75 / avg 138

46% below average

avg

Pages51 / avg 76

33% below average

avg

Blog Posts135 / avg 206

34% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (51 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

174 products75 collections51 pages135 blogs

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About Hettie

Hettie is a luxury ecommerce store built on shopify and operating in BR. The store currently offers 174 products organized across 75 collections, making it comparable in size for the luxury category.

Theme and Design

Hettie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hettie achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hettie has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Luxury category, Hettie ranks #2 out of 117 stores we track. This places them in the top 2% of luxury stores by product catalog size.

Last scanned

Feb 23, 2026

Hettie | Luxury Store Analysis | CommerceRank