Houseofemslie
houseofemslie.com
House of Emslie is a bookstore specializing in historical books published under three imprints: The House of Emslie, Stormberg Publishers, and Cederberg Publishers. The store focuses on South African stories and cultural narratives, offering a curated collection of published works.
Products
34
Collections
4
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4426 / 16375
Faster than 73% of stores
Books & Stationery Ranking
#93 / 273
Top 34% in category
Category Avg Performance
60
+7 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#273 in Books & Stationery
Below 66% of stores
98% below average
34 products vs 2,250 avg
Faster than 66% of Books & Stationery stores
PageSpeed score: 67/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
98% below average
avg
96% below average
avg
55% below average
avg
92% below average
avg
Category Intelligence
How Houseofemslie compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Houseofemslie
Houseofemslie is a books & stationery ecommerce store built on Shopify and operating in ZA. The store currently offers 34 products organized across 4 collections, making it comparable in size for the books & stationery category.
Theme and Design
Houseofemslie uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Houseofemslie achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Houseofemslie has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Houseofemslie ranks #273 out of 412 stores we track. This places them in the top 66% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
