Houseofhackney
houseofhackney.com
House of Hackney is a luxury British interiors and lifestyle brand specializing in high-end homeware products including wallpaper, fabrics, paint, and home decor accessories. The brand positions itself as a certified B Corporation that combines traditional design heritage with contemporary aesthetics for the modern home.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
983
Collections
126
Pages
36
Blog Posts
78
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-15 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
9% above average
983 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 673 stores in Homeware
9% above average
avg
62% above average
avg
80% above average
avg
169% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (78 blogs, 36 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Houseofhackney
Houseofhackney is a homeware ecommerce store built on shopify and operating in HU. The store currently offers 983 products organized across 126 collections, making it larger than average for the homeware category.
Theme and Design
Houseofhackney uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Houseofhackney achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Houseofhackney has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Houseofhackney ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
