Houseofholland
houseofholland.co.uk
House of Holland is a fashion retailer offering a curated collection of contemporary clothing, including dresses, tops, skirts, trousers, jumpsuits, and outerwear, along with accessories such as bags, wallets, jewelry, and eyewear. The brand provides free and fast shipping on orders over £100 across multiple international markets.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
634
Collections
210
Pages
78
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11793 / 16375
Faster than 28% of stores
Fashion & Clothing Ranking
#2151 / 2989
Top 72% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
—
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#869 in Fashion & Clothing
Top 20% of stores
23% below average
634 products vs 819 avg
Slower than 72% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
23% below average
avg
126% above average
avg
90% above average
avg
72% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 20% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Houseofholland
Houseofholland is a fashion & clothing ecommerce store built on shopify and operating in FI. The store currently offers 634 products organized across 210 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Houseofholland uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Houseofholland achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Houseofholland has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Houseofholland ranks #869 out of 4419 stores we track. This places them in the top 20% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
