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Houseofholland

shopify

houseofholland.co.uk

House of Holland is a fashion retailer offering a curated collection of contemporary clothing, including dresses, tops, skirts, trousers, jumpsuits, and outerwear, along with accessories such as bags, wallets, jewelry, and eyewear. The brand provides free and fast shipping on orders over £100 across multiple international markets.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

634

Collections

210

Pages

78

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11793 / 16375

Faster than 28% of stores

Fashion & Clothing Ranking

#2151 / 2989

Top 72% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

Slower than avg

49

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

108ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.7s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

10.6s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#869 in Fashion & Clothing

Top 20% of stores

23% below average

634 products vs 819 avg

Slower than 72% of Fashion & Clothing stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products634 / avg 819

23% below average

avg

Collections210 / avg 93

126% above average

avg

Pages78 / avg 41

90% above average

avg

Blog Posts9 / avg 32

72% below average

avg

Theme & Design

Theme Name

Broadcast

Type

Theme Store

Theme Store ID

868

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 20% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

634 products210 collections78 pages9 blogs

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About Houseofholland

Houseofholland is a fashion & clothing ecommerce store built on shopify and operating in FI. The store currently offers 634 products organized across 210 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Houseofholland uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Houseofholland achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Houseofholland has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Houseofholland ranks #869 out of 4419 stores we track. This places them in the top 20% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Houseofholland | Fashion & Clothing Store Analysis | CommerceRank