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Howlinghops

shopify

howlinghops.co.uk

Howling Hops is a London-based brewery and tank bar selling craft beer products including single cans, mixed case packs, and merchandise. Operating since 2014 from Hackney Wick in East London, the store combines direct-to-consumer beer sales with a physical bar experience.

Food & Drink
Ride
GB / GBP
TrustPilot
Visit Store

Products

26

Collections

6

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

+19 above avg

Category Avg LCP

1.7s

Faster than avg

75

Performance

95

Accessibility

100

SEO

Core Web Vitals

LCPgood

0.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

93ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

89% below average

26 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 75/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products26 / avg 235

89% below average

avg

Collections6 / avg 34

82% below average

avg

Pages11 / avg 18

39% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Howlinghops compares to other food & drink stores

Review Platform Adoption

5%

of Food & Drink stores use TrustPilot

Theme Adoption

0%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Ride

Type

Theme Store

Theme Store ID

1500

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (62% of category offers BNPL)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

26 products6 collections11 pages3 blogs

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About Howlinghops

Howlinghops is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 26 products organized across 6 collections, making it comparable in size for the food & drink category.

Theme and Design

Howlinghops uses the Ride theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Howlinghops achieves a performance score of 75/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Howlinghops uses TrustPilot for customer reviews. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Howlinghops ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Howlinghops | Food & Drink Store Analysis | CommerceRank