Hughmorgan
hughmorgan.co.uk
Hugh Morgan is a specialty food retailer specializing in premium vanilla beans and vanilla products sourced from around the world. The brand positions itself as a heritage purveyor of high-quality vanilla, offering various vanilla bean varieties, vanilla-based gifts, and educational content about vanilla's history and culinary applications.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
22
Collections
52
Pages
14
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
452ms
Time to First Byte
12.9s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
91% below average
22 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
91% below average
avg
53% above average
avg
22% below average
avg
57% below average
avg
Category Intelligence
How Hughmorgan compares to other food & drink stores
16%
of Food & Drink stores use Zip (Quadpay)
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Hughmorgan
Hughmorgan is a food & drink ecommerce store built on shopify and operating in NO. The store currently offers 22 products organized across 52 collections, making it comparable in size for the food & drink category.
Theme and Design
Hughmorgan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hughmorgan achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hughmorgan has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Hughmorgan ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
