Icon Amsterdam
icon-amsterdam.com
ICON Amsterdam is a premium men's clothing retailer specializing in tailored, luxury essentials designed with stretch fabrics and perfect-fit construction. The store offers a curated collection of clothing including sweaters, trousers, jeans, jackets, polos, t-shirts, and overshirts, positioned toward men seeking quality basics and contemporary styles.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
108
-3Collections
65
-6Pages
3,917
+684Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
171ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
87% below average
108 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 30/100
+56 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
87% below average
avg
30% below average
avg
9454% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+102%)
Added 8 products last month
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (3 blogs, 3917 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Icon Amsterdam
Icon Amsterdam is a fashion & clothing ecommerce store built on shopify and operating in NL. The store currently offers 108 products organized across 65 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Icon Amsterdam uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Icon Amsterdam achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Icon Amsterdam uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Icon Amsterdam ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 56 products.
Last scanned
Feb 23, 2026
