Icon Amsterdam
icon-amsterdam.nl
ICON. AMSTERDAM is a menswear fashion brand based in Amsterdam that specializes in well-fitting men's clothing positioned as affordable luxury. The store offers a curated collection of essentials including sweaters, jeans, pants, jackets, polo shirts, shoes, and activewear for various occasions.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
250
-46Collections
134
+2Pages
7,834
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15182 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2756 / 2989
Top 92% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
133ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
545ms
Time to First Byte
10.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1537 in Fashion & Clothing
Above average (top 35%)
69% below average
250 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 33/100
-46 products
Over the past month
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
69% below average
avg
44% above average
avg
19007% above average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-16%)
Removed 46 products last month
9 months
Since Jul 2025
Above average catalog size
Top 35% by catalog size
high
Strong content (6 blogs, 7834 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Icon Amsterdam
Icon Amsterdam is a fashion & clothing ecommerce store built on shopify and operating in NL. The store currently offers 250 products organized across 134 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Icon Amsterdam uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Icon Amsterdam achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Icon Amsterdam uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Icon Amsterdam ranks #1537 out of 4419 stores we track. This places them in the top 35% of fashion & clothing stores by product catalog size. Over the past month, the store has reduced its catalog by 46 products.
Last scanned
Feb 18, 2026
