Iconiclondoninc
iconiclondoninc.com
ICONIC London is a luxury vegan makeup brand offering a range of cosmetic products including foundations, concealers, lip balms, mascaras, and professional makeup brushes. The brand emphasizes natural radiance and high-quality formulations positioned as cruelty-free alternatives to conventional makeup.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
102
Collections
79
Pages
84
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.020
Cumulative Layout Shift
195ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
68% below average
102 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
68% below average
avg
52% above average
avg
342% above average
avg
137% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (64 blogs, 84 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Iconiclondoninc
Iconiclondoninc is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 102 products organized across 79 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Iconiclondoninc uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Iconiclondoninc achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Iconiclondoninc uses judge.me for customer reviews and offers Pipe, PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Iconiclondoninc ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 23, 2026
