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Idaffodil

shopify

idaffodil.co.uk

iDaffodil is an online retailer specializing in consumer electronics and portable gadgets including Bluetooth headphones, earphones, CD players, portable televisions, freeview boxes, video capture cards, and portable aerials. The store stocks both August brand products and their own branded items, positioning themselves as a cheaper alternative to Amazon and eBay.

Electronics
Horizon
GB / GBP
TrustPilot
PayPal
Visit Store

Products

136

Collections

47

Pages

26

Blog Posts

240

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#8334 / 16375

Faster than 49% of stores

Electronics Ranking

#107 / 233

Top 46% in category

Category Avg Performance

55

+3 above avg

Category Avg LCP

2.0s

Faster than avg

58

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

102ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

602ms

Time to First Byte

SIpoor

7.7s

Speed Index

Store Audit

Actionable insights compared to 345 Electronics stores

#147 in Electronics

Above average (top 43%)

92% below average

136 products vs 1,637 avg

Faster than 54% of Electronics stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 345 stores in Electronics

Products136 / avg 1,637

92% below average

avg

Collections47 / avg 83

43% below average

avg

Pages26 / avg 30

13% below average

avg

Blog Posts240 / avg 34

606% above average

avg

Theme & Design

Theme Name

Horizon

Type

Theme Store

Theme Store ID

2481

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 43% by catalog size

Content Investment

high

Strong content (240 blogs, 26 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Modern Theme

Store Timeline & History

Feb 2026

136 products47 collections26 pages240 blogs

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About Idaffodil

Idaffodil is a electronics ecommerce store built on shopify and operating in GB. The store currently offers 136 products organized across 47 collections, making it comparable in size for the electronics category.

Theme and Design

Idaffodil uses the Horizon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Idaffodil achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Idaffodil uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Electronics category, Idaffodil ranks #147 out of 345 stores we track. This places them in the top 43% of electronics stores by product catalog size.

Last scanned

Feb 19, 2026

Idaffodil | Electronics Store Analysis | CommerceRank