Idah
idah.uk
Idáh is a sustainable, London-based womenswear brand specializing in prêt-à-party clothing inspired by romance, French culture, and vintage aesthetics. The brand offers carefully crafted pieces including tops and other womenswear, designed and produced by a small team in their London studio.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
245
Collections
23
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
129ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
482ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
70% below average
245 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
70% below average
avg
75% below average
avg
66% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Idah
Idah is a fashion & clothing ecommerce store built on shopify and operating in FR. The store currently offers 245 products organized across 23 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Idah uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Idah achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Idah has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Idah ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
