Idealbirmingham
idealbirmingham.co.uk
Ideal Birmingham is a skateboarding specialist retailer offering a comprehensive range of skate hardware, decks, trucks, wheels, bearings, and completes alongside branded clothing, footwear, and accessories from premium skate companies including Anti Hero, Thrasher, Palace, Hockey, Spitfire, Bones, Polar, Lakai, and New Balance.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,242
Collections
153
Pages
10
Blog Posts
454
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11815 / 16375
Faster than 28% of stores
Sports & Outdoors Ranking
#498 / 716
Top 70% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#148 in Sports & Outdoors
Top 14% of stores
27% above average
1,242 products vs 976 avg
Slower than 70% of Sports & Outdoors stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
27% above average
avg
0% below average
avg
66% below average
avg
644% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 14% by catalog size
high
Strong content (454 blogs, 10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Idealbirmingham
Idealbirmingham is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 1,242 products organized across 153 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Idealbirmingham uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Idealbirmingham achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Idealbirmingham has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Idealbirmingham ranks #148 out of 1076 stores we track. This places them in the top 14% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
