In Excess
in-excess.com
In-Excess is a UK-based off-price retailer specializing in clearance stock, bulk deals, and discounted branded products across tools, DIY supplies, hardware, electrical items, and home improvement goods. The store offers over 6000 products including power tools and decorating supplies, complemented by additional categories such as home & household, garden & outdoor, automotive, and leisure items.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,923
Collections
314
Pages
78
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12107 / 16375
Faster than 26% of stores
Tools & DIY Ranking
#81 / 114
Top 71% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
90ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
415ms
Time to First Byte
8.8s
Speed Index
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#10 in Tools & DIY
Top 6% of stores
250% above average
3,923 products vs 1,122 avg
Slower than 71% of Tools & DIY stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 155 stores in Tools & DIY
250% above average
avg
208% above average
avg
420% above average
avg
21% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (23 blogs, 78 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About In Excess
In Excess is a tools & diy ecommerce store built on shopify and operating in GB. The store currently offers 3,923 products organized across 314 collections, making it larger than average for the tools & diy category.
Theme and Design
In Excess uses the Warehouse theme from the Shopify Theme Store. This theme choice is used by 5% of tools & diy stores.
Performance Analysis
Based on Google PageSpeed Insights, In Excess achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, In Excess has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Tools & DIY category, In Excess ranks #10 out of 155 stores we track. This places them in the top 6% of tools & diy stores by product catalog size.
Last scanned
Feb 19, 2026
