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Irisandviolet

shopify

irisandviolet.shop

Iris & Violet is an independent womenswear boutique offering curated collections from contemporary fashion brands including Object, Pieces, Y.A.S, FRNCH, and Grace & Mila. The store specializes in women's clothing such as jumpers, outerwear, dresses, denim, and knitwear, along with accessories and lifestyle items including candles and homeware.

Fashion & Clothing
Impulse
GB / GBP
TrustPilot
Visit Store

Products

1,251

Collections

81

Pages

12

Blog Posts

15

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#505 in Fashion & Clothing

Top 11% of stores

53% above average

1,251 products vs 819 avg

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products1,251 / avg 819

53% above average

avg

Collections81 / avg 93

13% below average

avg

Pages12 / avg 41

71% below average

avg

Blog Posts15 / avg 32

53% below average

avg

Category Intelligence

How Irisandviolet compares to other fashion & clothing stores

Review Platform Adoption

6%

of Fashion & Clothing stores use TrustPilot

Theme Adoption

4%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Larger than 75% of category

Top 11% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Mar 2026

1,251 products81 collections12 pages15 blogs

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About Irisandviolet

Irisandviolet is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 1,251 products organized across 81 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Irisandviolet uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Tech Stack

Beyond the core Shopify platform, Irisandviolet uses TrustPilot for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Irisandviolet ranks #505 out of 4419 stores we track. This places them in the top 11% of fashion & clothing stores by product catalog size.

Last scanned

Mar 10, 2026

Irisandviolet | Fashion & Clothing Store Analysis | CommerceRank