Iwoon
iwoon.nl
iWoon is a comprehensive Dutch home improvement retailer offering furniture, tiles, bathroom fixtures, sanitaryware, garden and balcony products, and DIY supplies. The store emphasizes competitive pricing, quality brands, complete product selection, and home inspiration services for customers furnishing or renovating their homes.
Products
26,662
-578Collections
930
+6Pages
78
+6Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5771 / 16375
Faster than 65% of stores
Home Improvement Ranking
#101 / 334
Top 30% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#8 in Home Improvement
Top 2% of stores
1611% above average
26,662 products vs 1,558 avg
Faster than 70% of Home Improvement stores
PageSpeed score: 63/100
-16,835 products
Over the past 6 months
Category Benchmarks
Compared to 503 stores in Home Improvement
1611% above average
avg
1007% above average
avg
239% above average
avg
78% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-39%)
Removed 578 products last month
1+ year
Since Jan 2025
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (12 blogs, 78 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Iwoon
Iwoon is a home improvement ecommerce store built on shopify and operating in NL. The store currently offers 26,662 products organized across 930 collections, making it larger than average for the home improvement category.
Theme and Design
Iwoon uses the Warehouse theme from the Shopify Theme Store. This theme choice is used by 2% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Iwoon achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Iwoon has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Iwoon ranks #8 out of 503 stores we track. This places them in the top 2% of home improvement stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 16,835 products.
Last scanned
Feb 18, 2026
