Iwoon
iwoon.nl
iWoon is a comprehensive Dutch home improvement retailer offering furniture, tiles, bathroom fixtures, sanitaryware, garden and balcony products, and DIY supplies. The store emphasizes competitive pricing, quality brands, complete product selection, and home inspiration services for customers furnishing or renovating their homes.
Products
4,692
-2Collections
158
Pages
11
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Improve PageSpeed to 70+ for better conversions
- Product count is declining — review catalogue strategy
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 500 Home Improvement stores
#32 in Home Improvement
Top 6% of stores
195% above average
4,692 products vs 1,589 avg
-38,805 products
Over the past 1 years
Category Benchmarks
Compared to 500 stores in Home Improvement
195% above average
avg
95% above average
avg
52% below average
avg
96% below average
avg
Domain Authority
Backlink strength & referring domains
Referring Domains
4
Total Links
4
Top Linking Domains
- iwoon.be1
- geedo.ee1
- geedo.nl1
- trustprofile.com1
Data via Crawly Backlink Checker
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-89%)
Unknown
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jun 2026
May 2026
May 2026
May 2026
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Home Improvement Stores
Other home improvement stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Iwoon
Iwoon is a home improvement ecommerce store built on shopify and operating in NL. The store currently offers 4,692 products organized across 158 collections, making it larger than average for the home improvement category.
Theme and Design
Iwoon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Iwoon has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Iwoon ranks #32 out of 500 stores we track. This places them in the top 6% of home improvement stores by product catalog size. Over the past 1 years, the store has reduced its catalog by 38,805 products.
Last scanned