Jarlolondon
jarlolondon.com
Jarlo London is a UK-designed occasion wear label offering a curated collection of feminine dresses for special events. The brand specializes in evening wear, bridesmaid dresses, prom dresses, wedding guest attire, and bridal collections, featuring styles in maxi, midi, and mini lengths with premium fabrics like sequins, satin, and lace.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
157
Collections
40
Pages
29
Blog Posts
77
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12118 / 16375
Faster than 26% of stores
Fashion & Clothing Ranking
#2208 / 2989
Top 74% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
128ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
341ms
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1919 in Fashion & Clothing
Above average (top 43%)
81% below average
157 products vs 819 avg
Slower than 74% of Fashion & Clothing stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
81% below average
avg
57% below average
avg
29% below average
avg
141% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
high
Strong content (77 blogs, 29 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Jarlolondon
Jarlolondon is a fashion & clothing ecommerce store built on shopify and operating in ES. The store currently offers 157 products organized across 40 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Jarlolondon uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Jarlolondon achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jarlolondon uses judge.me for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Jarlolondon ranks #1919 out of 4419 stores we track. This places them in the top 43% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
