Jaxgoods
jaxgoods.com
JAX Mercantile Co. is a retailer specializing in outdoor gear, farm and ranch supplies, and outdoor apparel. The store offers camping equipment, hiking gear, footwear, jackets, and accessories across men's, women's, and kids' categories, positioning itself as a local destination for outdoor enthusiasts and agricultural customers.
Products
42,963
Collections
1,345
Pages
43
Blog Posts
35
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2541 / 16375
Faster than 84% of stores
Sports & Outdoors Ranking
#100 / 716
Top 14% in category
Category Avg Performance
56
+15 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
588ms
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#4 in Sports & Outdoors
Top 0% of stores
4302% above average
42,963 products vs 976 avg
Faster than 86% of Sports & Outdoors stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
4302% above average
avg
779% above average
avg
48% above average
avg
43% below average
avg
Theme & Design
Theme Name
EnterpriseType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Jaxgoods
Jaxgoods is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 42,963 products organized across 1,345 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Jaxgoods uses the Enterprise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jaxgoods achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jaxgoods has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Jaxgoods ranks #4 out of 1076 stores we track. This places them in the top 0% of sports & outdoors stores by product catalog size.
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