Jaycotts
jaycotts.co.uk
Jaycotts is a UK-based sewing supplies retailer established in 1920, offering sewing machines from major brands like Bernina, Brother, Janome, and Husqvarna, alongside thousands of sewing patterns from manufacturers such as Burda, Simplicity, and Vogue. The store stocks a comprehensive range of haberdashery items, sewing threads, and claims to hold the UK's largest selection of YKK zips, with both online and physical showroom shopping available.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,606
Collections
405
Pages
60
Blog Posts
126
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Arts & Crafts category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13163 / 16375
Faster than 20% of stores
Arts & Crafts Ranking
#616 / 708
Top 87% in category
Category Avg Performance
60
-16 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
135ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#20 in Arts & Crafts
Top 2% of stores
702% above average
7,606 products vs 948 avg
Slower than 87% of Arts & Crafts stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
702% above average
avg
710% above average
avg
300% above average
avg
294% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (126 blogs, 60 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Jaycotts
Jaycotts is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 7,606 products organized across 405 collections, making it larger than average for the arts & crafts category.
Theme and Design
Jaycotts uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jaycotts achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jaycotts uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Jaycotts ranks #20 out of 1004 stores we track. This places them in the top 2% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
