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Jimandtonic

shopify

jimandtonic.com

Jim & Tonic Distillery Co. is an East London-based craft spirits producer selling award-winning gin, rum, vodka, liqueurs, and gift sets. The brand operates distillery tours, bars, and provides spirits for events, bars, festivals, and direct-to-consumer delivery.

Food & Drink
Impulse
GB / GBP
PayPal
Visit Store

Products

19

Collections

11

Pages

20

Blog Posts

179

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

+4 above avg

Category Avg LCP

1.7s

Slower than avg

60

Performance

86

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

179ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

92% below average

19 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products19 / avg 235

92% below average

avg

Collections11 / avg 34

68% below average

avg

Pages20 / avg 18

11% above average

avg

Blog Posts179 / avg 46

289% above average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (179 blogs, 20 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

19 products11 collections20 pages179 blogs

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About Jimandtonic

Jimandtonic is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 19 products organized across 11 collections, making it comparable in size for the food & drink category.

Theme and Design

Jimandtonic uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Jimandtonic achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Jimandtonic has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Jimandtonic ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Jimandtonic | Food & Drink Store Analysis | CommerceRank