Joannaemily
joannaemily.com
Joanna Emily is a British brand specializing in handcrafted gifts and jewelry made from reclaimed and sustainably sourced wood. The store offers a curated selection of gifts across multiple categories including jewelry (necklaces, bracelets, cufflinks), home and travel accessories (luggage tags, keyrings, travel mugs, notebooks, coasters), organized by recipient (him, her, kids) and occasion (Christmas, birthdays, anniversaries, graduations).
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
336
Collections
38
Pages
19
Blog Posts
98
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13428 / 16375
Faster than 18% of stores
Gifts & Hampers Ranking
#753 / 868
Top 87% in category
Category Avg Performance
59
-16 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.6s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#433 in Gifts & Hampers
Above average (top 34%)
68% below average
336 products vs 1,035 avg
Slower than 87% of Gifts & Hampers stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
68% below average
avg
52% below average
avg
51% below average
avg
85% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 34% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Joannaemily
Joannaemily is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 336 products organized across 38 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Joannaemily uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Joannaemily achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Joannaemily has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Joannaemily ranks #433 out of 1277 stores we track. This places them in the top 34% of gifts & hampers stores by product catalog size.
Last scanned
Feb 20, 2026
