Justinkellett
justinkellett.co.uk
Justin Kellett Opticians is an independent eye care practice offering designer eyewear from luxury brands including Lindberg, Tom Ford, Gucci, and Ray-Ban, alongside professional optometry services and eye health consultations.
Products
16
Collections
2
Pages
27
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Health & Wellness Ranking
#6 / 378
Top 2% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
9.0s
Speed Index
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#4 in Health & Wellness
Top 1% of stores
92% below average
16 products vs 212 avg
Faster than 98% of Health & Wellness stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
92% below average
avg
93% below average
avg
8% above average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Justinkellett
Justinkellett is a health & wellness ecommerce store built on shopify and operating in SG. The store currently offers 16 products organized across 2 collections, making it comparable in size for the health & wellness category.
Theme and Design
Justinkellett uses the Context theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Justinkellett achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Justinkellett has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Justinkellett ranks #4 out of 593 stores we track. This places them in the top 1% of health & wellness stores by product catalog size.
Last scanned
Feb 22, 2026
