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Kellyspence

shopify

kellyspence.com

Kelly Spence is a multi-award winning UK-based designer specializing in fine bridal hair adornments, veils, and accessories. The store offers a curated collection including headbands, tiaras, combs, hairpins, circlets, halos, hair chains, forehead jewellery, and coordinating jewelry and knitwear for brides.

Visit Store

Products

192

Collections

14

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#10761 / 16375

Faster than 34% of stores

Jewelry & Accessories Ranking

#345 / 514

Top 67% in category

Category Avg Performance

57

-5 below avg

Category Avg LCP

1.9s

52

Performance

71

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.0s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#252 in Jewelry & Accessories

Above average (top 37%)

75% below average

192 products vs 770 avg

Slower than 67% of Jewelry & Accessories stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products192 / avg 770

75% below average

avg

Collections14 / avg 50

72% below average

avg

Pages11 / avg 17

35% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Theme Store

Theme Store ID

429

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 37% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

192 products14 collections11 pages3 blogs

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About Kellyspence

Kellyspence is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 192 products organized across 14 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Kellyspence uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Kellyspence achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kellyspence has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Kellyspence ranks #252 out of 679 stores we track. This places them in the top 37% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 19, 2026

Kellyspence | Jewelry & Accessories Store Analysis | CommerceRank