Kendallguitarshop
kendallguitarshop.co.uk
Kendall Guitars is an online UK-based guitar shop specializing in electric, acoustic, classical, and bass guitars from authorized dealers including Fender, Ibanez, Gretsch, PRS, Jackson, Squier, and Faith. They also stock guitar amplifiers and accessories such as D'Addario guitar straps.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
270
Collections
46
Pages
9
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Music & Merch category average (61)
- Accessibility score is 67/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Music & Merch Ranking
#3 / 305
Top 1% in category
Category Avg Performance
61
-19 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 436 Music & Merch stores
#8 in Music & Merch
Top 2% of stores
76% below average
270 products vs 1,103 avg
Faster than 99% of Music & Merch stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 436 stores in Music & Merch
76% below average
avg
30% below average
avg
36% below average
avg
83% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Kendallguitarshop
Kendallguitarshop is a music & merch ecommerce store built on shopify and operating in GB. The store currently offers 270 products organized across 46 collections, making it comparable in size for the music & merch category.
Theme and Design
Kendallguitarshop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kendallguitarshop achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 67/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kendallguitarshop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Kendallguitarshop ranks #8 out of 436 stores we track. This places them in the top 2% of music & merch stores by product catalog size.
Last scanned
Feb 22, 2026
