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Keptlondon

shopify

keptlondon.com

KEPT London is a vintage and antique homeware retailer specializing in curated decorative pieces shipped from the UK, including furniture, artwork, lighting fixtures, and brassware objects.

Homeware
Bespoke
GB / GBP
Reputon
PayPal
Visit Store

Products

328

+14

Collections

8

+1

Pages

9

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#7656 / 16375

Faster than 53% of stores

Homeware Ranking

#239 / 457

Top 52% in category

Category Avg Performance

58

+1 above avg

Category Avg LCP

2.0s

Faster than avg

59

Performance

79

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

68ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.5s

First Contentful Paint

TTFBgood

281ms

Time to First Byte

SIpoor

6.8s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#229 in Homeware

Above average (top 34%)

63% below average

328 products vs 898 avg

Slower than 52% of Homeware stores

PageSpeed score: 59/100

+23 products

Over the past 6 months

Category Benchmarks

Compared to 673 stores in Homeware

Products328 / avg 898

63% below average

avg

Collections8 / avg 78

90% below average

avg

Pages9 / avg 20

55% below average

avg

Blog Posts4 / avg 29

86% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Reputon

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+8%)

Added 14 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Store Timeline & History

Jul 2025

328 products8 collections9 pages4 blogs

Jun 2025

314 products7 collections9 pages4 blogs

May 2025

374 products7 collections9 pages4 blogs

Apr 2025

357 products8 collections9 pages4 blogs

Mar 2025

325 products7 collections9 pages4 blogs

Mar 2025

305 products7 collections9 pages4 blogs

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About Keptlondon

Keptlondon is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 328 products organized across 8 collections, making it comparable in size for the homeware category.

Theme and Design

Keptlondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Keptlondon achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Keptlondon uses Reputon for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Keptlondon ranks #229 out of 673 stores we track. This places them in the top 34% of homeware stores by product catalog size. Over the past 6 months, the store has grown its catalog by 23 products.

Last scanned

Feb 18, 2026

Keptlondon | Homeware Store Analysis | CommerceRank