Khy
khy.com
Khy by Kylie Jenner is a fashion e-commerce store offering contemporary clothing and apparel designed by celebrity entrepreneur Kylie Jenner. The brand specializes in trendy pieces including catsuits, dresses, denim, swimwear, loungewear, and layering basics with an emphasis on quality fabrics and modern styling.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
709
+2Collections
84
+8Pages
55
+3Blog Posts
28
+6CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#15176 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2753 / 2989
Top 92% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
209ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#798 in Fashion & Clothing
Top 18% of stores
13% below average
709 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 33/100
+2 products
Over the past month
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
13% below average
avg
10% below average
avg
34% above average
avg
13% below average
avg
Category Intelligence
How Khy compares to other fashion & clothing stores
11%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Added 2 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 18% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2025
Mar 2025
Theme changed from PC | Improvements | 02.28 to Poster Girl | Launch | 03.18
Mar 2025
Mar 2025
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About Khy
Khy is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 709 products organized across 84 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Khy uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Khy achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Khy has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Khy ranks #798 out of 4419 stores we track. This places them in the top 18% of fashion & clothing stores by product catalog size. Over the past month, the store has grown its catalog by 2 products.
Last scanned
Feb 18, 2026
