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Kidofthevillage

shopify

kidofthevillage.co.uk

Kid of the Village is a design-focused retailer offering modern wall art, wall stickers, banners, and educational decor for children's rooms and learning spaces. The store features themed collections including dinosaurs, space, safari, superhero, and educational designs, catering to nurseries, playrooms, and bedrooms.

Baby & Kids
Impulse
DE / EUR
PayPal +1
Visit Store

Products

913

Collections

225

Pages

5

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

+3 above avg

Category Avg LCP

1.7s

Faster than avg

59

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

107ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

239ms

Time to First Byte

SIneeds work

4.8s

Speed Index

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

49% above average

913 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products913 / avg 612

49% above average

avg

Collections225 / avg 95

137% above average

avg

Pages5 / avg 19

74% below average

avg

Blog Posts5 / avg 33

85% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

913 products225 collections5 pages5 blogs

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About Kidofthevillage

Kidofthevillage is a baby & kids ecommerce store built on shopify and operating in DE. The store currently offers 913 products organized across 225 collections, making it larger than average for the baby & kids category.

Theme and Design

Kidofthevillage uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Kidofthevillage achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kidofthevillage has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Kidofthevillage ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.

Last scanned

Feb 22, 2026

Kidofthevillage | Baby & Kids Store Analysis | CommerceRank