Kingsofneon
kingsofneon.com.au
Kings of Neon™ is an Australian-based provider of custom neon signs and LED signs for both commercial and consumer use. The store offers a wide range of illuminated signage products including personalized neon signs, acrylic signs, 3D letter signs, and lightbox signs suitable for events, weddings, home decor, and business purposes, with options for indoor and outdoor waterproof installations.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,001
Collections
106
Pages
46
Blog Posts
91
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#13598 / 16375
Faster than 17% of stores
Lighting Ranking
#57 / 84
Top 68% in category
Category Avg Performance
51
-9 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.040
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 123 Lighting stores
#30 in Lighting
Top 24% of stores
67% below average
1,001 products vs 3,007 avg
Slower than 68% of Lighting stores
PageSpeed score: 42/100
+27 products
Over the past 6 months
Category Benchmarks
Compared to 123 stores in Lighting
67% below average
avg
38% below average
avg
100% above average
avg
139% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+3%)
Removed 1 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 24% by catalog size
high
Strong content (91 blogs, 46 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Kingsofneon
Kingsofneon is a lighting ecommerce store built on shopify and operating in AU. The store currently offers 1,001 products organized across 106 collections, making it comparable in size for the lighting category.
Theme and Design
Kingsofneon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kingsofneon achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kingsofneon has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Lighting category, Kingsofneon ranks #30 out of 123 stores we track. This places them in the top 24% of lighting stores by product catalog size. Over the past 6 months, the store has grown its catalog by 27 products.
Last scanned
Feb 18, 2026
