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Kingsofneon

shopify

kingsofneon.com.au

Kings of Neon™ is an Australian-based provider of custom neon signs and LED signs for both commercial and consumer use. The store offers a wide range of illuminated signage products including personalized neon signs, acrylic signs, 3D letter signs, and lightbox signs suitable for events, weddings, home decor, and business purposes, with options for indoor and outdoor waterproof installations.

Lighting
Bespoke
AU / AUD
PayPal +1
Visit Store

Performance Needs Attention

This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,001

Collections

106

Pages

46

Blog Posts

91

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#13598 / 16375

Faster than 17% of stores

Lighting Ranking

#57 / 84

Top 68% in category

Category Avg Performance

51

-9 below avg

Category Avg LCP

1.7s

Slower than avg

42

Performance

77

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSgood

0.040

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 123 Lighting stores

#30 in Lighting

Top 24% of stores

67% below average

1,001 products vs 3,007 avg

Slower than 68% of Lighting stores

PageSpeed score: 42/100

+27 products

Over the past 6 months

Category Benchmarks

Compared to 123 stores in Lighting

Products1,001 / avg 3,007

67% below average

avg

Collections106 / avg 171

38% below average

avg

Pages46 / avg 23

100% above average

avg

Blog Posts91 / avg 38

139% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+3%)

Removed 1 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

high

Strong content (91 blogs, 46 pages)

Tech Stack Maturity

Mature stack

No review platform (41% of category uses one)

Business Sophistication

Established

International

Store Timeline & History

Jun 2025

1,001 products106 collections46 pages91 blogs

May 2025

1,002 products106 collections47 pages91 blogs

Apr 2025

995 products106 collections47 pages91 blogs

Mar 2025

976 products106 collections47 pages91 blogs

Mar 2025

974 products106 collections47 pages90 blogs

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About Kingsofneon

Kingsofneon is a lighting ecommerce store built on shopify and operating in AU. The store currently offers 1,001 products organized across 106 collections, making it comparable in size for the lighting category.

Theme and Design

Kingsofneon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Kingsofneon achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kingsofneon has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.

Competitive Positioning

Within the Lighting category, Kingsofneon ranks #30 out of 123 stores we track. This places them in the top 24% of lighting stores by product catalog size. Over the past 6 months, the store has grown its catalog by 27 products.

Last scanned

Feb 18, 2026

Kingsofneon | Lighting Store Analysis | CommerceRank