Kiniki
kiniki.com
Kiniki is a UK-based fashion retailer specializing in innovative tan-through swimwear and beachwear for women, including bikinis, tankinis, and related apparel, along with a line of mens designer underwear. The brand leverages over 40 years of expertise and proprietary fabric technology to reduce tanlines while maintaining high-quality designs and prints.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
493
Collections
420
Pages
46
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14417 / 16375
Faster than 12% of stores
Fashion & Clothing Ranking
#2623 / 2989
Top 88% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.210
Cumulative Layout Shift
211ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
361ms
Time to First Byte
17.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1040 in Fashion & Clothing
Top 24% of stores
40% below average
493 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
40% below average
avg
352% above average
avg
12% above average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Kiniki
Kiniki is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 493 products organized across 420 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Kiniki uses the Capital theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kiniki achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kiniki has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Kiniki ranks #1040 out of 4419 stores we track. This places them in the top 24% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
